Here is the first of five possible Educational Email Courses (EEC), I could build for your business. An EEC is a series of emails sent to your prospective client email listeach day for five days. Each email is written to be educational not “selly.”
You and I will work together so that we craft a message in your voice, that will add benefit to the prospect’s life. Then we send a second and third, fourth and fifth course lesson. Each one unique to your business educating your prospects on items of interest to them.
EEC is one of the most successful forms of sales enabling copy created.
The email Day 1 course below is a sample of an email with the points First paragraph, main message, deep dive, conclusion, call to action (CTA), highlighted. This is the first day EEC email I would send to my prospects. Without the BOLD headings of course.
We could craft something similar for your prospects. Go ahead and take a look at what I am doing here and think about how something similar could benefit your business.
Subject: Unlocking Your Potential: The Key to Business Growth
First Paragraph: Have you ever wondered why some businesses thrive while others struggle to get off the ground? It all starts with a deep understanding of yourself and your business. Today, we’ll dive into the most crucial step in your journey to expanding your clientele—knowing who you are and what you bring to the table.
Main Message: Before you can effectively market your services, you need to have a clear understanding of your strengths, weaknesses, values, and goals. This self-awareness will guide your business decisions and strategies, ensuring they align with your personal and professional identity.
Reflect on these questions:
What are your core strengths and skills?
What values drive your business decisions?
What are your long-term business goals?
How do you differentiate yourself from the competition?
Deep Dive: Understanding yourself involves more than just listing your strengths and goals. It’s about digging deeper into your motivations and aspirations. Consider keeping a journal where you can regularly reflect on your experiences and insights. This practice can reveal patterns and provide clarity on what truly matters to you.
Core Strengths and Skills: Identify your top three strengths. Are you particularly good at building relationships, solving problems, or leading a team? Understanding your strengths will help you focus on activities that maximize your impact.
Values: Reflect on the principles that guide your decisions. Is integrity your top priority? Do you value innovation and creativity? Knowing your values helps ensure your business practices align with what matters most to you.
Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. These could include revenue targets, market expansion plans, or personal development objectives.
Differentiation: Analyze your competitors. What do they offer, and how can you stand out? Your unique value proposition will be a combination of your skills, values, and the specific needs of your target market.
Conclusion: Understanding yourself is the first step towards building a successful business. It sets the stage for identifying your unique selling proposition, which we’ll explore in the next email. Remember, self-awareness is the cornerstone of effective business leadership.
Call to Action: Start your journey today by reflecting on your strengths, values, and goals. Grab a notebook, and spend 15 minutes jotting down your thoughts. This simple exercise can provide profound insights into your business direction. As a premium ghostwriter, I specialize in capturing your personal style and voice to create tailored educational email courses that will build your clientele. Reply to this email to schedule a meeting where I can learn about you and your business, and craft a customized email course designed to boost your success.
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Trust me, this works. Let me know when you can schedule a ZOOM cal and we can discuss your business goals and aspirations. jaepperson@mac.com
In the world of concierge services—whether you’re a physician, lawyer, or accountant—networking is a crucial component of building a successful practice. Effective networking helps you connect with potential clients, partners, and industry influencers, which can lead to increased referrals and business growth. Here are some strategies to help you build a strong professional network. These are all really great ideas but to help you focus on your practice, lets’ get together and have me do the writing. Your vision my pen, or you can keep reading, think to yourself, “this sounds good but I haven’t got the time to do it.” When you hear that voice in your head, call me. I do this all of the time.
1. Leverage Social Media
Social media platforms are powerful tools for networking and building your professional brand. LinkedIn, Twitter, and Facebook offer different ways to connect with others in your industry. Here are some strategies for leveraging social media:
Optimize Your Profiles: Ensure your social media profiles are professional and up-to-date. Use a high-quality photo, write a compelling bio, and highlight your expertise and achievements.
Share Valuable Content: Regularly share content that is relevant to your field. This could include articles, insights, or updates about your practice. Sharing valuable content positions you as a thought leader.
Engage with Others: Comment on posts, join relevant groups, and participate in discussions. Engaging with others’ content helps build relationships and increase your visibility.
Connect Strategically: Send personalized connection requests to people you want to network with. Mention why you want to connect and how you can add value to their network.
2. Build Relationships with Referrers
Referrals are a significant source of new clients for concierge professionals. Building strong relationships with potential referrers, such as other professionals and satisfied clients, can lead to a steady stream of referrals. Here’s how to cultivate these relationships:
Identify Potential Referrers: Look for individuals and organizations that have access to your target clients. This could include other healthcare providers, legal professionals, or financial advisors.
Provide Value: Offer value to your referrers by sharing useful information, providing exceptional service, and being a reliable partner. When you help others succeed, they are more likely to refer clients to you.
Stay in Touch: Maintain regular communication with your referrers. This could be through periodic check-ins, sharing updates, or sending newsletters. Staying top of mind increases the likelihood of receiving referrals.
3. Host Your Own Events
Hosting events can be a powerful way to network and showcase your expertise. Consider organizing workshops, seminars, or networking mixers. Here’s how to make your events successful:
Plan with Purpose: Define the goals of your event and the type of audience you want to attract. Plan the content and format to ensure it provides value to attendees.
Promote Effectively: Use your network, social media, and professional associations to promote your event. Send personalized invitations to key individuals you’d like to attend.
Engage Attendees: Create opportunities for attendees to interact and network. Facilitate introductions and discussions to help them connect with each other.
Follow Up: After the event, follow up with attendees to thank them for coming and continue the conversation. This follow-up can help solidify new relationships.
Conclusion
Effective networking is essential for concierge professionals looking to grow their practice and build a robust client base. By leveraging social media, building relationships with referrers, and hosting your own events, you can create a strong professional network that supports your business goals. Networking is not just about making connections; it’s about building relationships that provide mutual value and long-term benefits. Start implementing these strategies today or better yet, let me do this for you. You have work to do, leave the writing to me as your personal ghostwriter to enhance your professional network and drive your success in the concierge services industry. #premiumghostwriter
In the highly competitive world of professional concierge services, standing out from the crowd is essential. Whether you’re a healthcare provider, lawyer, or accountant offering concierge services, the ability to communicate your unique value proposition to potential clients is crucial. This is where a premium ghostwriter comes in, offering expertise in crafting compelling content that resonates with your target audience. Here are some key benefits of working with a premium ghostwriter for your concierge services:
1. Professional Expertise
A premium ghostwriter brings a wealth of experience and professional expertise to the table. They understand the nuances of different industries and can tailor content to meet the specific needs of concierge professionals. This ensures that your messaging is not only accurate but also impactful.
2. Timesaving
As a busy professional, your time is precious. Crafting high-quality content requires a significant investment of time and effort. By enlisting a premium ghostwriter, you can focus on what you do best—providing exceptional service to your clients—while leaving the content creation to an expert.
3. High-Quality Content
Premium ghostwriters are skilled in producing high-quality, polished content that reflects your voice and values. Whether it’s blog posts, newsletters, or web copy, you can be confident that the content will be well-researched, engaging, and free of errors. This level of professionalism can enhance your credibility and attract more clients.
4. SEO Optimization
In today’s digital age, having a strong online presence is crucial. A premium ghostwriter understands the importance of SEO and can optimize your content to improve your search engine rankings. This means more visibility for your services and a higher likelihood of attracting new clients through organic search.
5. Consistent Messaging
Maintaining a consistent message across all your marketing channels is key to building a strong brand. A premium ghostwriter ensures that your content is cohesive and aligns with your overall brand strategy. This consistency helps to build trust with your audience and reinforces your brand identity.
6. Tailored Content Strategy
Every concierge professional has unique needs and goals. A premium ghostwriter works with you to develop a tailored content strategy that aligns with your business objectives. This personalized approach ensures that your content not only attracts but also engages and converts potential clients.
7. Engaging Storytelling
At the heart of effective content is engaging storytelling. A premium ghostwriter has the skill to craft compelling narratives that capture the essence of your services and resonate with your audience. This storytelling approach can differentiate your brand and create a lasting impression on potential clients.
8. Increased Client Engagement
High-quality content that speaks directly to your audience’s needs and pain points can significantly increase client engagement. A premium ghostwriter knows how to create content that addresses the specific concerns of your target audience, providing them with valuable information and solutions. This engagement can lead to higher conversion rates and long-term client relationships.
Conclusion
Working with a premium ghostwriter for your concierge services is an investment in your practice’s success. With their expertise, you can achieve professional, high-quality content that saves you time, enhances your online presence, and engages your audience. By working with a premium ghostwriter, you can focus on delivering exceptional service while your content works to attract and convert new clients. In a competitive market, this strategic move can set you apart and drive your business growth.
Are you curious about the latest technologies that could transform your business? What is ChatGPT(tm), or Claude(tm) or Perplexity(tm) or Gemini(tm) or Jasper(tm)? Just a passing fad or a technology to be embraced.
Look no further than the powerful combination of artificial intelligence (AI) and Web 3.0. These cutting-edge innovations are reshaping the digital landscape, and savvy businesses are taking notice.
As a friendly tech enthusiast in my own right, let me give you something to think about. I’m here to guide you through the exciting world of AI and Web 3.0, and show you how you can harness their potential to drive your business forward.
Artificial Intelligence: Your Secret Weapon for Efficiency and Innovation Let’s start with AI – the technology that’s been making waves across industries. AI is all about using advanced algorithms and machine learning to automate tasks, analyze data, and make smarter decisions. And the best part? It’s not just for tech giants anymore. Businesses of all sizes can leverage the power of AI to streamline their operations and stay ahead of the competition.
Imagine your customer service team being able to respond to inquiries 24/7 with the help of AI-powered chatbots. Or your supply chain running like a well-oiled machine, thanks to AI-driven optimization of logistics and inventory management. And how about using predictive analytics to inform your product development and innovation efforts? The possibilities are endless!
By embracing AI, you can increase productivity, reduce costs, and deliver a more personalized experience for your customers. It’s a game-changer, and savvy businesses are already reaping the rewards.
Web 3.0: The Decentralized Future of the Internet Now, let’s talk about Web 3.0 – the next evolution of the internet that’s all about decentralization. Gone are the days of a few tech giants controlling the online world. Web 3.0 is about putting the power back in the hands of users and communities.
Imagine a world where you own your own digital assets, like virtual items in your favorite game or your online identity. A world where transactions are secure, transparent, and don’t require a middleman. That’s the promise of Web 3.0, and it’s being made possible by technologies like blockchain, cryptocurrencies, and decentralized applications (dApps).
By embracing Web 3.0, businesses can build stronger, more trustworthy relationships with their customers. Imagine being able to track the entire supply chain of your products, from raw materials to final delivery, using blockchain technology. Or offering your customers the ability to securely store and manage their personal data, giving them more control and building their loyalty.
Web 3.0 is more than just a buzzword – it’s a fundamental shift in how we interact with the digital world, and smart businesses are already positioning themselves to take advantage.
Combining AI and Web 3.0: The Ultimate Business Superpower Now, here’s where things get really exciting. When you combine the power of AI and Web 3.0, you unlock a whole new world of possibilities for your business.
Imagine an AI-powered chatbot that can not only answer your customers’ questions, but also securely manage their personal information and digital assets using blockchain technology. Or a supply chain management system that uses AI to optimize logistics and inventory, while leveraging the transparency and traceability of Web 3.0 to build trust with your partners and customers.
The integration of these two transformative technologies can lead to:
1 Enhanced Customer Experience: AI-powered chatbots and virtual assistants can provide 24/7 support, while Web 3.0 technologies like blockchain can enable secure, personalized interactions that build trust and loyalty. 2 Streamlined Operations and Supply Chain Management: AI can optimize logistics and inventory, while Web 3.0 can enhance supply chain transparency and security, resulting in more agile and resilient operations. 3 Fostering Innovation and New Revenue Streams: AI can drive product innovation by analyzing customer data and market trends, while Web 3.0 technologies like NFTs and DeFi can unlock new business models and revenue streams. 4 Improved Data Management and Security: AI can enhance data analysis and decision-making, while Web 3.0 can provide secure, decentralized data storage and management, addressing privacy concerns and reducing the risk of data breaches.
The key is to embrace these technologies with a forward-thinking mindset. Sure, there may be some challenges along the way, like technological complexity and regulatory uncertainties. But by investing in employee training, staying informed, and fostering a culture of innovation, you can overcome these hurdles and position your business for long-term success.
Embrace the Future, Empower Your Business The digital landscape is evolving at a breakneck pace, and businesses that fail to adapt risk being left behind. But by embracing the transformative power of AI and Web 3.0, you can position your business for growth, efficiency, and innovation.
Whether you’re looking to enhance your customer experience, streamline your operations, or unlock new revenue streams, these cutting-edge technologies hold the key to unlocking your business’s full potential.
So, what are you waiting for? Start exploring the world of AI and Web 3.0 today, and get ready to take your business to new heights. The future is here, and it’s waiting for you to seize it.
Are you struggling to come up with fresh and exciting blog posts? Don’t worry, you’re not alone! Writing a blog post for business is no easy task, but it doesn’t have to be daunting or difficult. Here are five simple tips to help you write great blog posts that will engage your readers and keep them coming back for more.
Research Thoroughly Take the time to research your topic thoroughly before writing about it. This includes reading about the topic from other sources, speaking with experts in the field, and gathering empirical data if possible. Doing this will ensure that your blog post is well-informed, accurate, and interesting. It also helps you avoid accidentally publishing inaccurate information or making claims that don’t hold up against scrutiny.
Start with an Interesting Hook Your first sentence should draw the reader in and pique their interest. Start off strong by highlighting an intriguing fact or statistic related to your topic, then dive right into the meat of your article. This will make sure that readers stay engaged throughout the entire post and don’t get bored halfway through.
Break Up Content Into Sections Nobody likes scrolling endlessly through dense blocks of text—it’s boring! So break up your content into digestible chunks by using subheadings, bullet points, images, infographics, etc. Doing this will also make it easier for readers to quickly find the information they’re looking for without having to sift through paragraphs of text.
Add Supporting Media Adding media such as photos and videos can help support your content and make it more engaging for readers. Images are especially helpful in breaking up long sections of text and can even help illustrate a point more clearly than words alone can do. Videos can be used in a variety of ways; from interviews with industry leaders to product tutorials or even short promotional clips about your business or services offered. Conclusion: Writing a great blog post doesn’t have to be intimidating or overwhelming; all it takes is a little bit of research and some creative thinking! Follow these five tips and you’ll soon find yourself churning out high-quality blog posts like an old pro! Keep these tips in mind when creating content so that you can provide valuable information while still keeping things interesting for your readers.
Then My XYZ’s of Excellence from J.A. Epperson Analysis & Advisory is the perfect tool for you. This book helps small business owners and department leaders provide 26 days of training that will help turn employees into well-trained, efficient leaders. The book! My XYZ’s of Excellence – 26 Days to Excellence in Business Leadership and Life is the perfect training tool for anyone wanting to help their businesses grow by creating leaders instead of employees. It offers 26 days of powerful and inspiring training that goes beyond what traditional leadership books offer, making it an ideal onboarding resource for any growing team.
You won’t find anything like it out there on the market today – this is an invaluable resource for anyone looking to grow professionally and capitalize on their own strengths as a leader. And don’t forget – if you purchase the book, I also invite you to take advantage of my online training course with over 200 individual lessons so that you can help your team internalize the concepts and principles required to make the training stick.
Transform your team with this comprehensive guide – learn how to make effective decisions, prioritize productivity over perfectionism, manage through relationships rather than authority, develop gritty communication skills and much more. With this book as your go-to source on leadership development, take control of the success of your business today!
Get the book! My XYZ’s Of Excellence – 26 Days to Excellence in Business Leadership and Life on Amazon now and then contact us directly for exclusive access to our online course materials!
Take a look at the content by checking out this; Click Here for an eBook/Flip Book version of My XYZ’s of Excellence. Remember this book was used to create an online course with interactive training just for you to provide your team an experience that is more then just reading the book. Let me know and I’ll get you access jae@jaeaa.consulting
Originally called a “magic cube”, it is considered the world’s best-selling toy, with some 500 million pieces.
Daniel Colombo October 26, 2020 4 min read
This article was translated from our Spanish edition (Entrepreneur Site) using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own.
The game poses a common goal. Each piece is different. The cube is a system. All the pieces are linked.
It’s there, with its bright, mixed, distinctive colors. Arouse curiosity when someone is manipulating you. It’s exciting when we ourselves manage to fit at least one full face. In short, it has something irresistible: wherever there is a Rubik’s cube, the temptation is to take it in your hands and start playing.
This 2020 the cube celebrates 40 years of world landing. In essence, it is a three-dimensional mechanical puzzle created by Hungarian sculptor and architecture professor Ernő Rubik in 1974. He licensed it to Ideal Toys in 1980 and from there began its path of expansion.
You may be interested: Test, build, accelerate and scale: Meet the 4 cycles of Jeff Bezos Originally called the “magic cube,” it is considered the world’s best-selling toy, with some 500 million pieces. According to the Guinness Guide of Records the original format is 3 x 3 x 3 cubes, and more recently it has been transformed into a megamix format (dodecahedron, 12 faces), a pyramid, a clock (on two sides, each face with 9 clocks to line up) and even the Frenchman Grégoire Pfennig has made a 33 x 33 x 33 version, the largest magic cube, with 6,153 pieces.
7 leadership lessons with a cube in your hands As I write these lines, I have at my side the Rubik who is watching me attentively, as if inviting me to an unfinished challenge. And observing it, I became aware of some aspects of team leadership that we can learn to apply:
The game poses a common goal
It’s about aligning each face of the cube. In the team this is defined as purpose towards the goal we want to achieve. A team with clear objectives and a strong spirit of influential leadership produces better results.
Each piece is different
Individualities make up the whole, each one adds up and has value in obtaining the final result. The role of the leader and each member is to appreciate these differences and manage to reconcile them when there are deviations in order to redirect them without losing sight of the final objective.
Image: NeONBRAND via Unsplash
The cube is a system
The hub does not work if a part is missing, defective, or jammed, preventing action. The same thing happens in teams. In itself, the movement, synergy, strategy and ability of the leader to give the right momentum is what will bring about the expected result.
All parts are linked
In the cube each one is linked with the others and when moving, they produce a completely different result. It is the same when working together with others, where individual impact influences everyone: every piece counts. Cohesion is essential especially in times of confusion, where it is not known well where to move, and it is precisely that communion that produces the result, based on trust, contribution, creativity and collaboration.
Each individual movement affects the whole
As in a team, individual performance is directly proportional to the success of the entire team : when very strong, self-centered individuals appear and disconnected from what needs to be done to achieve the objectives, the teams do not work and they wear out.
Image: Dev Asangbam via Unsplash
Pieces drive each other with strategic thinking
Through movement and solution-focused thinking, cube dynamics invites you to learn about how closeness between members of an organization has a direct impact on how the end will be reached. As for the leader, he observes, analyzes, feels, and acts guiding the pieces and motivating them in the alignment that he seeks to achieve.
Gears need optimal operation and communication
To finish these seven leadership ideas playing with the Rubik’s cube, a strategic aspect for the proper functioning of any team is communication. In itself, it is a system that has codes, symbols, representations. If the verbal, the non-verbal, the rituals and the flow that circulates are appropriate, the team will be able to better achieve the goal it pursues. Otherwise, performance will be impaired and therefore poor.
There is a meme circulating on the Internet that says ” Life is like a Rubik’s cube, you solve it or you complicate it even more.” It invites us to reflect on the role of the leader and of each member of the team and to ask ourselves: with your participation, do you make the team grow and contribute positively? Or do you generate the opposite? The answer is in each piece.
What if you could provide a fantastic EWA financial benefit for your employees without a charge to your bottom line. That would be a good thing. Right?
What is EWA, you ask? Good question; the answer is something your competitors already know. EWA means “earned wage access,” and it is a benefit that is sweeping the world.
Imagine your employees having access to their earned wages before payday. They no longer have to approach with “hat in hand,” asking for a wage advance. With this benefit, they can access up to 50% of their earned wages between paydays. Life happens between paydays.
I can help you become a hero to that employee who has an emergency appliance or car repair, a family accident, or an emergency vet visit requiring money they don’t have in their savings. They need cash now, and remember, it’s their money. They earned it yesterday or today, but you’re not going to pay it to them until “payday.”
It seems only fitting that your employees have access to their earnings as they earn them. But who would offer that for no cost to you, the employer? I know someone who would be thrilled to help you.
Check this:
What did you think? Pretty impressive if you ask me. A financial institution that doesn’t charge a monthly fee or requires a percentage of each check cashed. A bank account that allows for EWA and ATMs and a debit card at no cost to you and minimal cost to no cost to your employee.
What’s not to love? Call me at 253-592-2410 or 408-634-4648. Then, please email me at admin@jaepperson.com, and let’s set you up.
Since the world can always use more great leaders, I am giving away my entire 26-module course “My XYZ’s of Excellence – 26 Days to Excellence in Business Leadership and Life.” This is the online course “One Day at a Time” which was created to help you incorporate the concepts found in the book. https://jaepperson.thinkific.com
You may have looked at the first Day 1 module, Assess and Acknowledge, now you can have access to the entire course. How cool is that? Because I’m not an idiot, I am limiting this opportunity to those who I think can actually benefit from a holistic, transformative leadership course that helps business managers and small business owners learn how to internalize 26 success-building concepts so they can avoid failure and become an even more successful leader.
The number of times this coupon works is limited. Don’t delay. Simply go to the course site, click on the button with the child and the “Believe in Yourself” mural and order the entire $2450.00 course. When you get to the checkout page simply put in the coupon code all26xyz and watch the price change to zero. Pretty nifty.
Many people have asked whether they could just check out one or two of the modules, so have at it. Once you open the course, you can go to any day you want as long as that day has been opened. You’ve seen the PDF with the 26 Business Principles; now feel free to check out Day 8 Meaningful Measurable Milestones or Day 9 Plan Prepare Plan. Or go through them all from Day 1 to Day 26, where you end on a great module, Believe and Become.
Again I can’t stress how amazing an opportunity this is to have the entire course available for FREE. Check it out; today, there is a limit to my generosity. Share this information with others who can benefit from this material, but remember the number of free coupons is limited. Get yours first, then send a notice to everyone you know.
No matter how foggy the world looks, you can still “get on your trail to success.”
Follow this link https://jaepperson.thinkific.com and remember to enter coupon code all26xyz or go ahead and purchase the course in one payment or six. I am also offering a subscription to the course, where you receive unlimited access as long as you maintain your membership.
Shopify gives advice on how to start your online business using their platform – Why not!
– This is a HUGE resource for any of you interested in getting started in an online store. I’ve never seen anything this complete…
It may be a 10 minute read but once you “decide to become” … and follow the amazing leads on this page you will spend your entire weekend getting SMART!
Do it NOW! – J Epperson
This may be you at the end of your research. Read this post!
The future of ecommerce is incredibly bright. But, starting an ecommerce business is hard work and demands many steps and decisions that need to come together at the right time.
– (Check out my previous blog post on selling T-Shirts… It’s an idea 🙂
Finding a product to sell
The first step to building an ecommerce business is knowing what products you want to sell online, wholesale, or direct-to-consumer. This often is the most challenging part of starting a new online business. In this section, we’ll highlight strategies you can use to find product opportunities, explore the best places to look for product ideas, and finally, look at trending products to consider.
Once you have a product idea in mind, how do you know if it will sell? In this section, we’ll cover a few approaches that active entrepreneurs have used to validate their product ideas and potential market.
In less than 40-minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.Register now
Obtaining your product
After landing on a strong product idea, your next step is figuring out where and how you’re going to obtain your products. The next four posts cover the various methods for acquiring your products, along with the pros and cons of each model.
Many independent retailers face a challenging road ahead. Shifting your brick-and-mortar business online can help you weather this storm, generate cash flow, and build a more resilient business.
You’ve found your product, evaluated its potential, and sourced a supplier. But before you get into that, you’ll need to thoroughly research your competition so you know what you’re up against and how you can differentiate your business from theirs.
With your competitive research complete, it’s time to write your business plan. A business plan is a roadmap that helps bring your ideas and thoughts together. A business plan is vital in determining what to prioritize and how to effectively reach new customers.
Aside from figuring out what to sell, another challenging decision is determining your business or brand name and choosing an appropriate and available domain name. These blog posts will help you tackle these important tasks.
Once you’ve selected a memorable name and registered a corresponding domain, it’s time to craft a simple logo. In these resources, we’ll show you several options for creating a great logo for your new business.
Learn more: From a logo maker and business name generator to gift certificate templates and a discount calculator, Shopify offers free marketing tools to help run your business.
Understanding search engine optimization (SEO)
You’re almost ready to begin building your online store. However, before you jump into it, you should understand the basics of search engine optimization so you can properly structure your site and pages for Google and other search engines.
With a better understanding of search engines, it’s time to build out your store. There are many crucial elements to consider. Below, we’ve listed our essential reads to help you build high-converting product pages, write captivating product descriptions, shoot beautiful product photography, choose your ecommerce color palette, and much more.
Don’t forget, if you run into any problems getting your store set up, you can always hire help from Shopify Experts.
Choosing your sales channels
One of the best ways to reach new customers is to choose sales channels where they already shop. The right mix of sales channels will depend on your products and your target customers, but there are a number of great options that can complement and support your self-hosted store.
As you prepare for the launch of your new business, there are several shipping and fulfillment elements you need to prepare for. In this section, we’ve curated a few comprehensive guides on how to determine your shipping strategy.
Now that you’ve launched, the hard work of marketing your products begins. While many new store owners should consider selling their physical products in person, the rest of digital marketing rests on doing one thing well: driving targeted traffic. Next, we’ll share a variety of marketing tactics that will help you in your first months.
You’re well on your way and now likely have a few sales under your belt. It’s time to get serious and focused. The following posts will help you zero in on your top-performing marketing tactics or expand into new ones for driving traffic and converting that traffic to sales.
Building your own ecommerce business is as exciting as it is challenging. At a rapid pace you’ll learn a ton about choosing a product, evaluating its viability, figuring out how to get it produced, building an online store, and marketing and selling to new customers. The process can feel like you’re solving a head scratcher of a puzzle, but it’s rewarding all the same.
We hope following this resource roundup helps provide you with a clearer roadmap. As always, the best advice anyone can give is to just get started and to enjoy yourself along the way.
I told you it was an amazing compilation of just about everything you would need to start and sell from a Shopify site. Let’s “Get Going”… That would be Day 12 of My XYZ’s of Excellence – One Day at a Time – Online CourseCheck it out.
