by J A Epperson, MBA | 702-570-6020 | j@jaepperson.com
The critical period is the first 12 months following the death of a breadwinner or key provider. It’s a time when emotions are high, routines are shattered, and financial stress can quickly take over. Experts agree: this is not the time for major decisions like selling a home, shutting down a business, or relocating the family.
But unfortunately, the bills don’t stop just because someone passed away.
That’s why I offer Critical Period Insurance—a simple and affordable way to keep your household or small business running while your loved ones process the loss and plan their next steps.
Unlike traditional life insurance that’s meant to replace decades of income or leave a legacy, Critical Period coverage is laser-focused on helping families get through the first year. It helps pay:
• The rent or mortgage
• Utilities and groceries
• Childcare or school expenses
• Small business continuity costs like payroll or vendor contracts
This type of policy can mean the difference between a grieving spouse making level-headed decisions—or being forced into a rushed home sale, a bad financial deal, or shutting down a viable business just to survive.
For many of my clients, Critical Period Insurance is the missing piece in their protection strategy. You may already have a burial or final expense plan. Maybe you’ve purchased a term policy for income replacement. But what’s in place to cover urgent needs during the first 12 months—when families are most vulnerable?
As a licensed life and health insurance advisor with over two decades of experience in risk and compliance, I specialize in helping clients keep their homes, stabilize their finances, and buy time to think clearly.
A Critical Period policy is:
• Affordable – Plans often cost less than traditional life coverage
• Fast – Many issue without a medical exam
• Focused – Designed to cover only what’s needed, when it’s needed most
Whether you’re a working mom, a single dad, or a small business owner, let’s make sure your loved ones aren’t forced into chaos during one of life’s hardest seasons.
Currently licensed in Nevada, Colorado, Arizona and Oregon
Don’t delay, today may be your last day!
Let’s protect the people who depend on you—especially when they’ll need it most.
Call or text me at 702-570-6020
Or email me if you have questions. j@jaepperson.com
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