Creating your Educational Email Course: A Behind-the-Scenes Look
In today’s digital landscape, connecting with your audience is more important than ever. One of the most effective ways to do this is through Educational Email Courses (EECs). I am a premium ghostwriter specializing in crafting courses used by high achieving professionals and business leaders. I work with high achievers who want to reach their clients but aren’t inclined to do the writing themselves, I follow a proven pattern to create content that not only educates your contacts but also converts them into loyal clients. Let me show you how I do it.
Step 1: Understanding You and Your Business
The first step in creating an EEC is getting to know you and your business. I’ll meet with you in person or via Zoom to learn about your unique selling proposition (USP), the challenges you face, and the pain points your audience is experiencing. This conversation is essential because it helps me tailor the content to meet your specific needs and resonate with your audience on a deeper level. It allows me to capture your voice and mannerisms to make this course sound like you.
Step 2: Outlining the Course Structure
After our discussion, I’ll move on to outlining the structure of your course. A typical EEC consists of five emails, each strategically designed to educate your audience while subtly guiding them toward your product or service. I’ll create an outline that includes the main topic of each email, key points to cover, and a compelling call-to-action (CTA) that encourages your readers to take the next step with your business.
Step 3: Crafting the Content
With the outline ready, I begin writing the content. Each email is crafted to deliver value to your readers while reinforcing your USP. My goal is to create content that is educational, engaging, and persuasive without coming across as overly “salesy.” People don’t particularly enjoy being sold but they usually enjoy being educated. By focusing on your audience’s needs and offering actionable insights, I help position your business as a trusted authority in your field.
Step 4: Personalizing the Tone and Style
I understand that your business has its own unique voice, and it’s important that this voice comes through in the content. Whether you prefer a formal, professional tone or a more casual, conversational style, I’ll tailor the emails to reflect your brand’s personality. This attention to detail ensures that the content feels authentic, unique, and aligns with your overall messaging.
Step 5: Integrating the Call-to-Action (CTA)
Each email in the course includes a strategically placed CTA, designed to prompt your readers to take the next step—usually for my professional clients that involves scheduling a consultation. Or you could have a resource available for them to download, or an opportunity to make a purchase. The CTA is seamlessly woven into the content so that it feels like a natural progression from the educational material, making it more likely that your audience will act on it.
Step 6: Reviewing and Refining
Before finalizing the course, I go through a thorough review process. I ensure that the content is clear, concise, and free of errors, and I refine the messaging to maximize its impact. This might involve tweaking the tone, adjusting the structure, or fine-tuning the CTA. The goal is to deliver a polished product that meets your expectations and resonates with your audience.
Step 7: Delivering the Final Product
Once the course is complete, I deliver the final product to you, along with any additional materials you might need, such as subject lines or preview text. I also provide guidance on how to set up the course in your email marketing platform, ensuring that it runs smoothly from start to finish.
The Results: Building Trust and Driving Conversions
By the end of this process, you’ll have an Educational Email Course that does more than just educate—it builds trust with your audience and drives conversions. By delivering valuable content that addresses your readers’ pain points and presents your product or service as the ideal solution, these courses are highly effective at turning leads into loyal customers.
Creating an Educational Email Course is both an art and a science. By following my structured approach, I’m able to produce content that is both engaging and effective. If you’re looking to connect with your audience and grow your business, an EEC might be just what you need.
Every email I write is designed to be more than just another message in an inbox—it’s a valuable resource that your readers will look forward to receiving.
If you’re ready to take your business to the next level with an Educational Email Course, I’d be honored to help you get started. Reach out, and let’s create something amazing together! Contact me at jae@jaeaa.consulting