Times are Changing
With time comes opportunity and changing environments. The generalist consultant is becoming less feasible, and I have determined that I need to stop being the “anything to everyone” consultant. Now, I will look to my 40 years of corporate and academic life and focus on one particular specialty. Of course, I will still support my book My XYZs of Excellence and my online course “One Day at a Time” because they are both too good to forget. But a new direction has been implemented.
Introducing Our New Focus: Premium Ghostwriting for Professionals
I will focus on the specialist provider—the healthcare provider who is just a tad bit frustrated with the rules of the big insurance companies and big Pharma and is choosing to focus on their patients instead. These are the true providers of healthcare: the concierge physician, the cash-pay chiropractor, the legal professional building their practice one client at a time.
Why This Focus?
In today’s competitive market, professionals in the healthcare, legal, and accounting fields often find themselves overwhelmed with the dual demands of providing top-notch services and maintaining a strong client base. Many of these professionals are transitioning away from traditional insurance-based models to cash-based practices, seeking greater autonomy and financial stability. However, effectively communicating the unique value of their services to potential clients can be a significant challenge.
Our Expertise
With decades of experience in auditing, analysis, consulting, and writing, our team is uniquely positioned to help these professionals articulate their expertise and connect with their target audience. Whether it’s crafting compelling website content, engaging newsletters, or insightful training materials, our goal is to help our clients showcase their skills and attract the right clientele.
What We Offer
- Tailored Content Creation: We create customized content that reflects your unique voice and professional values, helping you stand out in a crowded market.
- Website Audits and Enhancements: Our comprehensive website audits identify areas for improvement, ensuring your online presence effectively converts visitors into clients.
- Engaging Newsletters: Regularly communicating with your audience through newsletters helps build trust and keep your services top-of-mind.
- Training Materials: We develop high-quality training materials that not only educate but also inspire your team and clients.
Our Commitment
At J A Epperson Analysis and Advisory, LLC, our mission is to help you achieve success and elevate your practice. Integrity, loyalty, and a commitment to ethical practices guide everything we do. We believe in transparency and work closely with you to craft solutions that are both effective and aligned with your goals.
Let’s Connect
If you’re a doctor, lawyer, or accountant looking to grow your cash-paying client base, we invite you to reach out. Together, we can create content that not only attracts clients but also reflects the excellence of your professional services. Contact us today for a free marketing review and discover how having your own personal ghostwriter can ellevate your practice.